Opportunity Awaits

Share I believe that the internet is just beginning to tap into media outlets, and there is a huge potential for them to make money. While pirarcy and theft is, and will continue to be an issue, there are plenty of other means of making money. Ebooks are a great example.

Traditionally, publishers take a risk by producing a set number of copies of a book, and track the sales. Now, with Ebooks, a publisher has the option of releasing an electronic only copy, which saves them a lot of money, and reduces the financial risk. This will also allow for more writers to have their works published. Another way of creating an income for this is through advertising. Books traditionally don't have advertisements in them. However, with Ebooks, you have room to do so. Authors tend to write descriptive passages, such as "Ken then opened an ice cold Budweiser, and sat in his Lazy-Boy." Advertisers could link Budweiser and Lazy-Boy to their respective websites. This would also allow marketers to track the click-through and calculate real ROI numbers from it. Finally, that opens up more opportunities for authors. Authors may begin to negotiate with companies to include their brand in the story, allowing the author to earn more money, and in turn, allowing the author to continue writing.